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Yes, I Googled "spreadsheet puns".
But for real, who doesn't love a color-coded, formula-driven, multi-tabbed spreadsheet?
Oh, just me? That's cool.
I get it. Spreadsheets aren't for everyone, and that's totally okay. They're meant to organize and automate large sums of data, but they can be overwhelming and hard to navigate. They're not always fun to look at and don't even think about including visual graphics.
But, as with most things, it's what's inside that counts.
What might you find inside my spreadsheets, you ask?
Research. And lots of it.
The first step to a successful marketing strategy is research. It can be time-consuming and tedious, and it might not tell you what you want to hear, but it is 100% necessary to any and all marketing efforts. In fact, according to Deloitte, companies that invest in researching their markets and target audiences are 60% more profitable than those that don't. 👀
A question I get asked often is, "This sounds great and all, but what am I supposed to do with the research after you give it to me?"
Never fear.
Instead of handing you my work of art spreadsheet file, I take all of the data that I gather through credible tools and sources and analyze it. After I understand what it's saying and what that means for your business, I format it into a nice-looking, easy-to-read, full-of-graphics PDF file.
This document becomes your brand Bible. I'm not even kidding.
Inside the PDF file, you'll find data and learnings related to your company, industry, target audience, and competitors. This document becomes the anchor for your entire marketing strategy and the key to determining your key performance indicators (KPIs).
Together, we'll use this research-filled document to identify your brand story and marketing strategy. The marketing KPIs we develop for your business will be backed by data, which means you'll be able to earn a positive return on investment. Who doesn't want that???
So yes, I understand completely. Spreadsheets aren't everyone's jam, and research isn't always fun to read. But developing a successful marketing strategy with a solid foundation that will more than likely lead to more money in your pocket—that's something I think we can all get behind.
Are you ready to start earning more money by targeting the right audience? Call me.