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Haven't you heard? AI is taking over the world.
I'm all for a good drama sesh, but let's not run for the bunker quite yet.
AI is not taking over the world. In fact, it is reminding us of what is most important in life. And that is people, as in actual human beings. We're creative, strategic, witty, thoughtful, emotional, and intentional. AI is none of those things. It's literally stealing our humanness and claiming it as its own. It's taking away our voice, purpose, ambitions, and the unique benefits that make us, us. It's taking our individual stories and making them basic. Humans are not basic.
You know what else is not basic? Your business.
Your products, offerings, and services are complex, living ideas that have been designed to help make someone else's life better. You wouldn't want to look, talk, or sound like everyone else, so why is okay to let AI jumble up your brand's words and images to look like everyone else? It's not.
Brief intermission on my AI rant. Side note: Why don't movie theaters still offer an intermission? Perhaps a topic for my next blog post? Check back next month to find out.
This is not my first time writing a blog post. It is my first time writing a blog post for my own company. A company that offers content strategy services and consultation to small businesses. A company that believes that all brands, even the small ones, have a unique story to tell, in their own way and in their own words.
Sure, I could have asked my computer to write my company's very first blog post, including all of the necessary keywords to ensure that it's optimized to be SEO-friendly and play well within Google's sandbox. I could have told it to integrate my service offerings like, content strategy and planning, and strategic refreshes to ensure that you're targeting the correct audience on the social and digital platforms that they're actually active on. I could also ask it to add that I offer long-form copywriting for content like emails and blogs, and then I manage and report on how the content is performing.
See what I did there? AI ain't got nothing on me and my human brain.
Okay. I'm going to say something that might have you going like this 🤔.
Not all AI is bad. ChatGPT is not the worst thing to ever happen to us IF it's used in the right way.
The internet is a magical and mysterious tool. It has enabled us to live beyond our wildest dreams. Not even kidding, 90% of my girlfriends met their husbands on the internet. Not me, but that's a story for another day. My point is: The internet never went away and neither will AI. So, instead of resisting it, why not learn to work with it?
AI, like ChatGPT, is an insanely useful tool for people like, I don't know, small business owners. I'd be lying if I said I didn't use it myself. Not to write this blog post but to give me inspiration, a framework, and a checklist, to get this post started. It's a guide. It's a helpful tool to avoid 'blank page syndrome'. I'm not a Doctor. I just made that up. But holler if you can relate! Blank pages are scary!
Just like online dating did for relationships, AI can do for your business. It's another tool to use when seeking advice, guidance, support, and connecting with the people that you're trying to reach. It is not a replacement for an actual person.
In conclusion, I believe that we should learn to work with AI and not against it.
LOL JK I would never write that. From what you've seen so far, does that match my brand? Answer: NOPE.
Here's the real ending. Being human is hard. It's 2024 and we have access to an insane amount of technology. Is it scary? Yes. Is it overwhelming? Yes. Is it something we need to learn to use in our favor? Yes. I believe that AI is a game changer for us human beings. I also believe that those of us who embrace it will be the leaders in how to best benefit from it.
Interested in working alongside a real human (me), who is passionate about helping brands define their stories and develop a content plan that represents who they are while also speaking directly to their customers?
Reach out. I'm DYING to talk to you. Over the phone, hop on a Zoom, meet ya for coffee, wherever you are I'll meet you there in all my beautiful humanness.