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Do you see the title of this blog post? My mom has muttered this phrase to me for my entire life. Why? Because patience does not come naturally to me. I am an Aries. I am impulsive. I like instant gratification.
Over the last few months, I've had to learn—or remind myself—that not everything happens at the snap of a finger. Sometimes—most of the time—hasty decisions do not yield the best results.
Playing the role of Young Grasshopper has not been my jam. But it has paid off. Thanks, Mom. 🙄
Drum roll, please.
Today, is the official launch of Jordan Mascé Marketing. Reminder: It's pronounced Ma-Shay, like Paper Mache.
You might be thinking, "Okay, that's cool. But what the heck is she actually doing? Lead Gen? Social Media? Email Marketing? Does she build websites? Can she help with my SEO? Can she tell me how to be number one on Google? Etc."
Here's what I'm doing: I help small businesses turn their target audiences (the people they want as customers) into paying customers.
Here's how I do that:
Research. I will use my expert tools, industry resources, and good old-fashioned Google search to uncover everything there is to know about your products and services, industry, competitors, and audience. I will identify your business's strengths and weaknesses, point out threats and opportunities, and tell you how to use those findings to your advantage. I'll do the same thing with your competitors. I'll uncover what types of marketing they're investing in and how it affects you and your business. I'll define how to position yourself within your industry to stand out and not blend in. I'll identify your target audience, how they behave on and offline, and how you should market your products and services to them. I'll take the research, analyze it, and package it up as the framework for your go-to-market strategy.
Define. Referencing the research, I'll define your brand story. Every successful brand has a story. Nike's story is about serving people and moving the world forward through sports. Google's story is about organizing the world's information and making it universally accessible and useful. Coca-Cola's story is about refreshing the world and making a difference. You get the point. To be a successful company, you need a purpose, a mission, and a vision. You need a clearly defined story that connects and resonates with your target audience. Along with your brand story, I'll also give you a full-on brand toolkit. Using your story as the guiding statement, I'll develop your purpose, ambitions, key benefits, brand pillars, brand voice, and brand tone. I'll also define and develop your audience personas. Personas help us visualize our audiences as actual human beings. When we market to our target audience as people instead of objects, our messaging and content come across as helpful and empathetic instead of dry and transactional. Lastly, I'll identify which marketing channels and tactics you should invest in. I'll tell you the purpose of these channels, who you're targeting on them, and how often you should post, send, or run a campaign. I'll give meaning and structure to your marketing efforts. Think of your brand story and toolkit as your keys, phone, and wallet. You never leave the house without them, and if you do, you won't get far.
Implement. Cool, so you gave me a bunch of data and turned it into a story. Now what? Now is the part where you sit back, relax, and watch the story come to life on the big screen. The best part of developing content is watching it perform. I'll write, manage, report, and optimize your digital marketing content. I'll develop monthly content calendars for the marketing channels we identify as relevant places for you to advertise your products and services. Together, we'll create content for those channels. Then, at the end of the month, I'll analyze the content's performance and provide a report that includes recommendations on optimizing for better results. I'll ensure we hit those KPIs (Key Performance Metrics) and track towards a positive ROI (Return on Investment). I'll keep up with the trends, watch the algorithms, and ensure links aren't broken. In other words, I'll be there for you. You're probably visualizing a couch, a fountain, and six attractive people. You're welcome.
That's what Jordan Mascé Marketing will do and how I'll do it.
Building this company has been one of those experiences where patience paid off. It's a good thing I listened to my mom, but don't tell her I said that...
As I wrap this bad boy up, another classic Mr. Miyagi quote comes to mind.
It's okay to lose to opponent, must not lose to fear.
After a lot of patience, fearlessness, and hard work, I'm excited to launch Jordan Mascé Marketing. I can't wait to help small businesses define their story and use that story to turn their target audiences into paying customers.
Follow along, spread the word, subscribe to my email list, and go watch The Karate Kid.