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If you're a small business owner, you know there's nothing small about it—except maybe the size of your team, hence the title "Small Business."
Anyway, you get the point. Despite being small, you've got big responsibilities.
You've got a never-ending list of administrative tasks that must get done. You've got billings and finances to oversee. You've got taxes and invoices to manage. You've got a sales pipeline that won't close itself. You've got the actual work that your customers pay you for. You've also got to market your services to people you think might buy them.
Phew. You may be small, but you are mighty. And you've got a mighty big list of sh*t to get done.
The good news is that I can help you cross one thing off your list. But first, let's decide which small business you are.
Number 1 - The Wannabe
You know you need digital marketing but are unsure where to start.
Digital marketing is overwhelming. There are so many options and potential outcomes, and it's not cheap. However, the competition these days is FIERCE. You will be left behind if you're not marketing your products and services online. And you get that, but you're not quite sure what to do about it. You've also got a lot of other things on your plate that are frankly more important than posting on Instagram.
Let me help you. I'll take you from a wannabe social media star to a thoughtfully and strategically positioned brand. I'll manage your content calendar, engagement rate, posting cadence, word count, keyword rating, and all of those other pesky marketing terms so that you can focus on what you're best at—running your business.
Number 2 - The Know It All
I'll hold my sales pitch. You believe in digital marketing—so much so that you've decided to promote your business on every single channel imaginable. That's a lot of channels and involves a lot of time spent posting, creating content, and engaging with your audiences.
My question to you is: Is it working? My guess is that your answer is somewhere in between. You think it's working. You're seeing good results on some channels. But TBH, you're exhausted. Who has time to manage 25 digital marketing channels AND run a small business?
Allow me to research your target audience, determine the top three to four channels your prospective customers are most active on, and manage your brand on those channels. We're talking about quality over quantity, time well spent over time wasted, and a research-based plan that makes you money.
Number 3 - The Old Timer
Digital marketing is not for you. You don't need help from the internet, and you definitely don't need social media. Maybe you've been running a successful small business for a while and have a solid base of customers. Why waste your precious time marketing to people you've never even met?
I'm pretty sure it's safe to say that the internet isn't going anywhere. I'm also pretty sure that, like it or not, social media is here to stay. Consider this:
According to LinkedIn, here's how consumers are finding the perfect product:
49% through a targeted ad online
40% see a product in an organic post from the brand
34% research a product on social media
34% see a product via a friend's post
22% hear about a product directly via tags and direct messages on social media
Still don't believe me? What happens when the majority of your consumers are millennials? Did you know 50% of millennials say that their purchase decisions are influenced by social media?
Simply put, you will be left behind if you don't embrace digital marketing. I can keep you ahead of the game, and the best part is I'll do it all for you.
Buckle up because there's a fourth type of small business.
Number 4 - The Money Maker
It has a nice ring to it, right?
The money-making small business owner has bought into asking for help. They've admitted that they're stretched thin. They've accepted that marketing is complex but critical to their business's success. They've released the reigns and allowed an experienced, digitally savvy marketer (me 🙋🏻♀️) to help manage their online marketing strategy and tactics. They feel relieved and refreshed and have more time than ever to devote themselves to the other one billion demands of running their small business.
Oh yeah. They're also seeing results. AKA: a return on their investment.
Wherever you land on the "What type of small business are you?" gameboard, remember that you have a resource right here, on your computer screen, ready to help you find success in the big scary world of digital marketing.
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