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Figuring out how to advertise your small business is no easy task. There are SO many options out there. How do you know where to start between Facebook, Instagram, X (formerly known as Twitter 🪦💀), TikTok, Snap, LinkedIn, and so many others?
Glad you asked. Keep reading.
First, you should determine what kind of Small Biz Owner you are. Need help with that? Read this post.
Once you know what category you fall into as a small business owner, you can assess your current social media strategy—or lack thereof—and develop a plan for effectively reaching your target audience on social media.
This segues nicely to our next step: Defining your target audience.
Knowing your customers is critical to determining which social media platforms you should use. If you advertise your business on TikTok but most of your customers are on Facebook, you're kind of missing the boat, wouldn't you say?
So, how do you know where your customers are? Answer: research. Yes, I know. It's no one's favorite part of the job, but it is necessary. Identifying your customer's key demographics, including age, location, gender, interests, income, and spending habits, sets the stage for where these folks might hang out online.
You can use tools like Google Analytics and Facebook Insights to determine these demographics. Or, you can call me, and I'll do it for you. 😉
Nice plug, right?
So now that you know what your customers look like, you can determine which social media channels they scroll their lives away on. I know it sounds morbid, but it's almost 2025. This is the world we live in. 🤷🏻♀️
To get you started, here are some quick stats about some popular social media channels:
Facebook:
Number of monthly active users: 3.065 billion
Largest age group: 25-34 (29.9%)
Gender distribution: 43.7% female, 56.3% male (no data on other genders)
Time spent per day: 30.9 minutes
Instagram:
Number of monthly active users: 2 billion
Largest age group: 18-24 (30.8%)
Gender distribution: 48.2% female, 51.8% male (no data on other genders)
Time spent per day: 33.1 minutes
TikTok:
Number of monthly active users: 1.7 billion
Largest age group: 18-24 (36.2%)
Gender distribution: 49.2% female, 50.8% male (no data on other genders)
Time spent per day: 53.8 minutes
X (formerly Twitter):
Number of monthly active users: 368 million
Largest age group: 25-34 (38.5%)
Gender distribution: 37% female, 63% male (no data on other genders)
Time spent per day: 34.1 minutes
YouTube:
Number of monthly active users: 2.491 billion
Largest age group: 25-34 (21.2%)
Gender distribution: 45.6% female, 54.4% male (no data on other genders)
Time spent per day: 48.7 minutes
Do you have an idea of where and how to get started? That's great. I'm so glad I could help.
Selecting the appropriate social media channels to market and advertise your business is a critical first step in digital advertising. The channels you choose will act as a launch pad for messaging and branding your products and services and set the stage for selling.
So, now that you've got the channels down, what comes next?
Ah...content creation. 😱 We'll save that one for another day.
Do you need help researching your target audience to determine which social media channels you should use to market your small business?
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