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Can we ditch the corporate jargon already? Or should we circle back to this conversation at a later date? You know, put a pin in it.
Corporate jargon includes phrases like:
Circle back
Bandwidth
Deep Dive
Low Hanging Fruit
Blue Sky Thinking
Touch Base
You get it. These words make absolutely zero sense to anyone who doesn't spend eight hours a day in an 8x8 cubicle.
And I must come clean. I am a corporate jargon offender.😱
I know. It's embarrassing, and I'm working on it. But ten years buttering up to the boardroom will do that to you.
So why are we talking about this? I left the corporate Mad Men world behind, right?
If you haven't watched Mad Men on AMC and you're looking for a good summer binge, I'm talking seven juicy seasons, go watch it right now. I promise you'll thank me later.
We're talking about corporate jargon because I would go out on a limb and say that most small business owners would probably consider the term "Brand Story" corporate lingo.
Am I right?
I thought so. Let's break it down into "real person that doesn't consider their Outlook inbox a second home" speak.
According to Hubspot:
A Brand Story recounts the series of events that sparked your company's inception and expresses how that narrative still drives your mission today.
I'm sorry, what? 🙎🏻♀️ Let's try this instead:
A Brand Story is a story about your brand. It's a few sentences that outline what your company does, why you do it, and the benefits that your company brings to your customers. Your Brand Story tells others why they should believe in you.
Is that better?
Okay great. Now that we've got our ducks in a row and clearly understand what a Brand Story is, let's flesh out why you need one.
As a Small Business Owner, investing in a Brand Story might not be top of funnel. I get it.
Here's my argument: Without a Brand Story, your marketing will suck.
How's that for corporate jargon?
But for real, a Brand Story gives your marketing strategy a starting place. It also keeps it on track.
Without a Brand Story, you have no guide to tell you how to message your products and services to your customers and prospective customers.
You'll follow every social media trend in hopes of being noticed, regardless of whether it aligns with your brand.
You'll waste your time creating content that doesn't resonate with your audience and is inconsistent and unclear about what your company offers.
Last but certainly not least, without a Brand Story, you'll look exactly like your competitors. You won't stand out; you'll blend in. In a world of fierce online competition, especially for small businesses, standing out on the internet is not an option; it's a necessity. 💥
Did we move the needle in convincing you why you need to invest in developing a Brand Story?
I sure hope so because all of this corporate speak has me exhausted. 😮💨
If you're ready to create a Brand Story that will turn your target audience into paying customers, let's continue this conversation offline.
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